Privacy Security

Privacy Policy

Your privacy is important to us. Accordingly, the first thing you should know is that we are True Romance, (“True Romance”) and we operate this. You can contact us by email at [email protected]. The purpose of this privacy policy is to inform you of what information True Romance collects, the reason for our collection of such information and the use we make of the information we collect.

We operate a separate website for actual processing of orders (“Order Processing Website”). We may provide some or all of the information we collect to the Order Processing Website if you place an order for the purpose of enabling the processing of such order. The Privacy Policy of the Order Processing Website is substantially the same as this Website and allows the Order Processing Website to share all information except actual payment information (e.g. credit card or bank wire transfer information) with this Website.

We may update this privacy statement periodically to reflect company and customer comments and input. We encourage you to periodically review this Privacy Policy to be informed of how we are protecting your information. If you have questions or concerns about policy changes, you should first contact our Website Customer Service Department at [email protected].

Information Collected– Simple browsing of our website will not tell us who you are or reveal any personally identifiable information. Personally identifiable information means your name, address (physical or electronic), telephone number, fax number, credit card number and expiration date and other information that may be used to identify an individual. If you elect to submit your personally identifiable information to us, you give us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy. Visiting the Website discloses your IP address and we collect IP address information. The collection of IP address information allows us, among other things, to diagnose problems, analyze and adjust the operation of the Website, track traffic patterns, gather information for aggregate use, and track the session date and duration. Your IP address may also be used in combination with your personally identifiable information for credit fraud protection and risk reduction.

We do not sell, trade or rent your personally identifiable information to third-parties, without your permission.

Cookies and Other Markers- We may collect non-personal data through markers such as cookies, web logs, action tags and other monitoring technologies. Where authorized by us, third parties may use our monitoring technologies to compile aggregate statistics on our behalf. We use the non-personal information to assist us in the understanding and improvement of our Website, including its performance, effectiveness and usability. We may share or transfer information which is not personally identifiable with or to our affiliates, licensees and partners.

"Cookies" are parcels of text sent by a server to a web browser a and then sent back unchanged by the browser each time it accesses that server. They are used to track, authenticate and maintain specific information about users, such as site preferences or the contents of their shopping carts. Cookies are not computer programs and are unable to perform any operation by themselves. They are not spyware or viruses. We do not use cookies to store or collect any personally identifiable information. You are always free to decline our cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.

Our web pages may also contain markers that allow us to count users who have visited certain pages or to deliver co-branded services. We may also include markers in our email messages that indicate whether the message has been opened or whether action has been taken.
Third-parties engaged by us to assist with advertising or content delivery may use markers or cookies to allow them to recognize your computer each time you visit certain pages or emails and to compile anonymous information. Information collected through these third-party advertising companies is anonymous.

Communications- We may use personally identifiable information that you have provided to us to communicate to you information regarding True Romance and or the products and services that we offer. Those communications may include information regarding promotions, contests, product or service updates, or surveys. We may analyze your personally identifiable information and use those analyses to improve and customize our Website's content, layout and services. This use is intended to enable us to improve your experience in using our Website.

If you contact one of our representatives or submit a request to us through our Website and provide personally identifiable information, we will use your information to respond to your inquiry or request and to provide you with any other additional information that we believe may of interest.
If you place an order from this Website, we will use your personally identifiable information to confirm your order, respond to your requests or inquiries, detect identity theft (including use of stolen or phony credit card information) and other forms fraud, provide you with information regarding your order and provide you with any other information we believe would be of interest.

You may elect to discontinue receiving information from us by following the instructions below with regard to Opt-Out.

Internal Use- We may use other sources of information as a basis for reviewing the personally identifiable information you provide us for errors, omissions and accuracy. Our marketing department may use your personally identifiable information to conduct internal research on our users' demographics, behavior and interests and then use that research to improve our marketing efforts and product offerings. We may also use your personally identifiable information to better understand your use of our Website and then use that information to improve the performance, user interface and effectiveness of our Website.

Refer a Friend- You may refer a friend to the True Romance Website. If you do that, we will request your name, your friend’s name, and both of your e-mail addresses to ensure that your friend will know that you have requested that True Romance send them an e-mail. You and your friend's e-mail addresses will only be used for this purpose unless permission is otherwise granted.

Compliance with the Laws and Regulations of Governmental Entities in the United States and Fraud Protection - We may gather and, if necessary, disclose any information, including personally identifiable information, if we believe such gathering and disclosure is necessary to comply with any applicable statute, regulation, judicial or administrative process or governmental request. We may gather and possibly disclose all information available to us, including personally identifiable information, in order to investigate illegal activities, threats to physical safety, suspected fraud or as otherwise required by law. If the results of such investigation warrant disclosure to law enforcement authorities or others to avoid harm to ourselves or others, we will, in our sole discretion, disclose and share such information as is necessary to prevent or minimize such harm. We may also exchange information with others, including personally identifiable information, to the extent that is necessary, to detect and prevent credit fraud and credit card risk.

Compliance with Foreign Law- We may store and process information collected on this Website in the United States or any other country in which we or our affiliates, subsidiaries or agents maintain facilities. Accordingly, your personally identifiable information may be subject to the laws and regulations of other countries in addition to the United States. We make every effort to comply with the laws and regulations of the countries in which data is stored and processed. By using this Website, you consent to any such transfer of your personally identifiable information outside of your country.
We comply with the safe harbor framework established by the U.S. Department of Commerce in conjunction with the European Union regarding the collection, use and retention of data from the European Union.

Third Party Service Providers- We contract with other persons and entities to provide you with services and to offer promotions. For example, we must share your name and address with the shipping company we use to ship things to you. We may use a webhosting company to host our website, in which case it will have access to information entered on our website, including personally identifiable information. If we decide to hold a contest to name a diamond, we may engage a promotion company to run the contest. Third Party providers can include companies that assist with promotions, contests, events, or sweepstakes, fulfillment companies (e.g., companies that fulfill product orders), jewelers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers as third party service providers. Additionally, if you use a credit card or other financing alternative to place an order with True Romance, to confirm and process your order we will share your personally identifiable information with such financing company. Third parties receive personally identifiable information only if such information is needed to perform their function(s). They are not authorized to access or use personally identifiable information for any other purpose(s) other than the purpose(s) set forth by us.

Acquisition or Merger - If we engage in a merger, sale of company assets or acquisition, or if it should be the subject of an insolvency, bankruptcy or receivership, each of which could result in an asset sale or transfer, your personally identifiable information may be transferred to and thereby disclosed to the party acquiring assets from us.

Children under 13- We do not knowingly collect personal information from children under the age of 13. If we are advised or otherwise learn that we have personally identifiable information from a child under the age of 13, we will delete that data from our systems. The FTC website contains tips regarding online protection of children’s privacy. See

Links- Our Website may provide links to other third-party Websites which are outside our control and not covered by this privacy policy. We encourage you to review the privacy policies posted on these (and all) Websites.

Security- We use security technology, procedures and organizational measures as part of a comprehensive plan to protect your personally identifiable information from unauthorized access, use or disclosure. We use Secure Sockets Layer (SSL) encryption technology when we transfer sensitive personal information such as credit card information over the internet. We also limit access to the computer servers on which personally identifiable information is stored. We also appreciate your input. If you believe there is a flaw in our security, please notify us immediately so that we can investigate.

Verification and Updating Your Information-You have a right to verify and update the personally identifiable information we gather from you. To verify the information or to request a change or update to it, please send an e-mail to [email protected]. Note that we will not reveal information we maintain on you until we are satisfied that you are making the inquiry, by asking you to identify or verify certain data already in our collection and/or through other means.

Your Consent to True Romance’s Privacy Policy- Your use of this Website constitutes your agreement to our privacy policy. This is our entire and exclusive privacy policy and it supersedes any earlier version. We may occasionally update this privacy policy. We encourage you to periodically review this privacy policy to stay informed about how we are protecting your information. Your continued use of this Website constitutes your consent to this privacy policy and any updates.

Electronic Signatures and Agreements

True Romance offers its customers recurring marketing message alerts regarding sales, new product releases, cart reminders by mail, email, text messages, and other automatic means (the "Service"). These terms and conditions ("Messaging Terms") explain how True Romance collects and uses information about you in relation to the Service. By enrolling in and participating in the Service, you are agreeing to these Messaging Terms and to True Romance's Terms of Use Agreement

When you enroll in and use the Service, True Romance will collect various information from and about you, including information you directly provide when using the Service. For example, True Romance will collect the phone number and email address you provided when signing up for the Service.

By opting into the Service, you:

A. Authorize True Romance to send you marketing communications by mail, email, and text messages (collectively, "Messages"). In particular, and without limitation, by providing your consent, you are authorizing True Romance to place (or allowing the placement of) Messages at the telephone number you provided using an automatic telephone dialing system or automated system for the selection of telephone numbers.

B. Acknowledge that you do not have to agree to receive Messages as a condition of purchase.

C. Confirm that you are the subscriber to the phone number you provided or that you are the customary user of that number on a family or business plan and that you are authorized to opt into the Service.

D. Consent to the use of an electronic record to document your opt-in to the Service. To request a free paper or email copy of your opt-in or to update our records with your contact information, please call 1-800-232-2728. To view and retain an electronic copy of these Messaging Terms or the rest of your opt-in, you will need (i) a device (such as a computer or mobile phone) with Internet access, and (ii) and either a printer or storage space on such device. For an email copy, you'll also need an email account you can access from the device, along with a browser or other software that can display the emails.

Content You May Receive

Once you confirm your choice to opt-in to the Service, your message frequency may vary. You may receive alerts about, among other things:

A. Sale promotions
B. Product launch announcements
C. Cart reminders

Charges and Carriers

Message and data rates may apply. Please consult your service agreement with your wireless carrier or contact your wireless carrier to determine your phone's pricing plan and the charges for sending and receiving text messages. You acknowledge that you are responsible for any message, data or other charges incurred (usage, subscription, etc.) as a result of using the Service.

Supported carriers are AT & T, T-Mobile, Verizon Wireless, Sprint, Boost, Virgin Mobile, U.S. Cellular, Cricket, Alltel, Cincinnati Bell, Cellcom, C-Spire, nTelos, MetroPCS, and other smaller regional carriers. The Service may not be available on all wireless carriers. True Romance may add or remove any wireless carrier from the Service at any time without notice. True Romance and mobile carriers are not responsible for any undue delays, failure of delivery, or errors in messages.

To Stop the Service

Consent to receive marketing text messages using an automatic telephone dialing system or automated system for the selection of telephone numbers is not a condition of any purchase. To stop receiving text messages from True Romance, reply STOP to any of the text messages you have received from True Romance. Your opt-out request may generate a confirmation text. If you unsubscribe from one of our text message programs, you may continue to receive emails or messages from True Romance through any other programs you have joined until you separately unsubscribe from those programs. The Terms still will apply if you withdraw the consent mentioned above or opt out of the Service.


You can call us at 1-800-232-2728. You can also email at [email protected] or write to True Romance 56 West 45th Street, Suite 1500, New York, NY 10036 USA